Searching for something you want or need?
How do you like to do that… and when was the last time you thumbed through one of those old local directories to search for an item or service you wanted?
If you are anything like me those ‘free’ directories now remain sealed in their plastic wrapping where they belong and instead I, like millions of others, do my pre- purchase research and or transactions using the internet – this is as true for locally available products and services as it is for those sourced from distance.
So it’s simple, if your business is still paying for a paper directory you are wasting your money.
Most people use the internet to gather information about a prospective purchase by exploring, reviewing and comparing alternate products, services and their suppliers. Others like to view videos which provide product or service explanations, give demonstrations or search images to satisfy their curiosity or interest.
This research provides knowledge plus a level of reassurance to the consumer prior to the commitment to buy, this