Your website is an extension of your business and brand. Majority of your target audience and potential customers will get to know about your company and offered services or products via your website. If your website is also an e-commerce or online shop, it will also be one of your reliable platforms in achieving all your sales goals.
Because your website plays a key role in your business, it is important that it has a good design. And how can you say that a website has a good design? It should have all or some of these key qualities:
It has fast load times. Nothing annoys website visitors more than a site that takes long to load. Various studies show that slow speed is one of the main reasons why visitors leave a website. A typical online customer today will only wait for a few seconds for your page to load, after which they will most likely go to a competitor’s site that loads faster. It is also highly unlikely that this visitor will return again. As such, you have to make sure your website loads within 4 to 6 seconds so that you don’t send visitors away and so that this does not affect your search engine ranking.
The content is well-formatted and easy to scan. The typical visitor skims through the content on a web page instead of reading each and every word from top to down. In general, users tend to scan through key parts of the page rapidly to determine if it is relevant to their needs. To achieve this goal, you have to correctly use headings, sub-headings, paragraphs, bullets or lists to help break up text and make reading easy for your visitors.
The information architecture is well-planned. The ease of usability of your website depends greatly on how information is organized and presented on your site. Unfortunately, this crucial element it is often neglected. This quality has even become more important today since websites offer a wide range of information and resources to attract their target audience. As such, plan your website sections and categories carefully and present information in a way that it is easy for users to find. This is also a very useful tip if you offer a lot of content on your website.
It is mobile-friendly. Lastly, more people are now using their mobile phones and other devices to access the Internet. As such, having a mobile optimized website today is crucial for your business. To find out if your existing website appears on your mobile, you can use Google mobile site tester. If your website isn’t accessible on your mobile, you can create a mobile version of your website for free with the help of web-based mobile website builders.